AI-Powered Scenario Training
Royal Canin: Field Sales Onboarding
How do you help field sales associates build the knowledge, confidence, and skills to apply complex commercial concepts in real-world conversations?
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This Royal Canin learning program combines self-paced digital learning, live cohort experiences, interactive content, and AI-powered practice into a cohesive learning journey.
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Designed to move beyond traditional content delivery, the experience encourages learners to explore key concepts, engage with realistic scenarios, and apply their knowledge in a supportive environment.
My Role
As the instructional designer, I shaped the learning experience from concept through development, bringing together learning strategy, creative storytelling, multimedia production, and emerging technology.
Design Approach
One connected learning experience, not a collection of courses. The program uses a blended approach to balance flexibility with opportunities for collaboration and practice. Interactive learning journeys help participants understand what's ahead, recurring guides create continuity, and cohort-based sessions encourage connection.
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AI plays two distinct roles: supporting multimedia content creation and giving learners opportunities to practice applying their knowledge through interactive conversations.
Throughout the experience, the focus remains on making complex concepts approachable, engaging, and relevant to the learner's role.
Experience Walkthrough
Take a look inside the learning experience, from AI-generated video and interactive content to cohort learning and conversational practice.
